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Tri-State Generation and Transmission Association, Inc. Marketing Communications and Brand Strategist I, II or Senior (IRC33603) in Westminster, Colorado

Brief Posting Description

The Marketing Communications and Brand Strategist will support overall marketing communications and brand efforts of our cooperative. Responsible for managing communications and marketing programs, content creation and providing strategic communications input towards the development of marketing communications plans and brand management initiatives.

Note: There is one position available, and the position will be filled at one of three job grade levels: Marketing Communications and Brand Strategist I (job grade NB17); Marketing Communications and Brand Strategist II (job grade NB18); or Senior Marketing Communications and Brand Strategist (job grade NB20). This decision will be based on the qualifications and experience level of the candidate selected, and Tri-State business needs at the time of hire.

Job Requirements


  • Manage, place and track marketing and communications programs including, but not limited to, promotions, sponsorships, member programs and advertising.

  • Supports brand initiatives including implementation across our cooperative ensuring a consistent brand voice is in place.

  • Develop creative concepts to support marketing communications campaigns and brand initiatives.

  • Serve as copywriter for all external communications channels including marketing/advertising materials and collateral, video, print, radio and digital media (blog, web, social, etc.).

  • Manage Tri-State digital properties including social media and our corporate website including content development, advertising and updates ensuring properties are best-in-class.

  • Work in tandem with the creative services team to develop highly engaging and creative multimedia and graphic content for campaigns and collateral.

  • Analyze key analytics, metrics and KPIs to optimize campaign strategies to hit key goals and report campaign performance.

  • Manage paid media plans including revisions, execution, reporting, campaign effectiveness measurement, optimization and invoice reconciliation.

  • Collaborates with and supports the communications needs of our members through the Communications Advisory Council.

  • Actively seek out information on emerging media and digital trends and how to incorporate new ideas into business objectives.

  • Plan, manage and execute corporate and member events and sponsorships.

  • Attend and represent Tri-State at events and member cooperative meetings when appropriate including occasional nights and weekends.

  • Adhere to and demonstrate compliance with appropriate electric utility industry regulatory requirements. Attain knowledge and remain knowledgeable of development in regulations, laws, standards and best practices applicable to the functional area including, but not limited to, Standards of Conduct, Environmental, Employment Law, NERC Reliability Standards and Safety. Must be familiar with, and comply with, all aspects of Corporate Policy C-54, Compliance.

  • Demonstrate behavior consistent with Tri-State's culture embodied in the Cooperative principles and spirit and core values of technical competency, respect and dignity, accountability, integrity, trustworthiness, and servant leadership to empower or otherwise enable others to optimally perform their job responsibilities. Demonstrate and promote ethics and behaviors consistent with Tri-State's culture, Board policies, and business practices. Understand and fulfill the role and responsibility for all compliance programs within the company.

  • Because Tri-State is an electric utility with continuous service obligations to its customers, regular, reliable, and predictable performance of the essential functions and responsibilities is an essential function of the job.

  • Because Tri-State has an obligation to provide continuous, reliable electric service to its customers, the ability to work overtime at any time of the day or week is considered an essential function of the job.


  • Perform other related duties as assigned.


  • Willingness to collaborate openly and effectively with team members.

  • Ability to create a positive environment with enthusiasm, creativity and passion.

  • Commitment to seek creative solutions to overcome obstacles.

  • Ability to think ahead and plan future communications and projects.

  • Ability to meet deadlines and assist with establishing schedules and timelines.

  • Perform work independently.

  • Exercise effective discretion and judgment.

  • Demonstrate behavior consistent with company values.

  • Excellent interpersonal and communication skills.


Education and Training:

  • Bachelor's degree in marketing, communications or related field, or the equivalent combination of education and relevant experience.

Knowledge, Skills, and Ability:

  • Computer proficiency in Adobe Creative Suite.

  • Proficiency working with project management software.

  • Must possess exceptional attention to detail, effective verbal and visual communication skills as well as an overall confident and competent presence.

  • Confident public speaker.

  • Ability to manage multiple priorities and deadlines.

  • Strong people skills and the ability to communicate to a variety of audiences.

  • Ability to develop and maintain effective working relations.

  • Ability to give and receive direction and/or critique.


The Senior Marketing and Brand Strategist requires a minimum of five (5) years of marketing communications and brand experience, as well as specific experience developing, implementing and evaluating marketing communications programs and campaigns. Those with less experience will be hired at the job grade level I or II, as appropriate..


  • Ability and willingness to travel up to 20%, including overnight travel.


  • Master's in communications, marketing or related field.

  • In-depth knowledge of the creative process from start to finish.

  • Previous agency experience.

PHYSICAL AND MENTAL DEMANDS : The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of the position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Physical demands : While performing the duties of this position, the employee will be sitting frequently and occasionally be standing, walking, bending and climbing stairs. Employee will occasionally need to lift up to 50 lbs. and be frequently using a keyboard/computer.

  • Mental demands: While performing the duties of this position, the incumbent is required to know basic reading and writing, and make analyzing decisions while directing, coordinating and monitoring the work of other employees.

  • Work Environment : While performing the duties of this position, the employee will work in an office environment indoors and occasionally will travel outdoors to multiple locations dependent on work.

Additional Details

All employees interested in this position may apply online at the Tri-State Intranet site.

Click on Job Postings, then click on the iRecruitment link, Log In, then click on the iRecruitment Employee Candidate link and then click on Search for jobs.

Company Description

Tri-State is a not for profit cooperative of 45 members, including 42 member utility electric distribution cooperatives and public power districts in four states, that together deliver reliable, affordable and responsible power to more than a million electricity consumers across nearly 200,000 square miles of the west.

Serving approximately 1.5 million consumers, Tri-State was founded in 1952 by its member systems to provide a reliable, cost-based supply of electricity. Headquartered in Westminster, Colo., about 1,400 people are employed by Tri-State throughout its four-state service area.

Tri-State's power is generated through a combination of owned baseload and peaking power plants that use coal and natural gas as their primary fuels, supplemented by purchased power, federal hydroelectricity allocations and renewable resource technologies. Tri-State delivers power to its members through a transmission system that includes substation facilities, telecommunications sites and over 5000 miles of high voltage transmission lines.

Interested? Here is how to Apply:

Go to and click on the 'Careers' Link. Search for Job and click 'Apply Now' Icon. You will be required to register in order to apply.

Tri-State: Join the people behind the power. Tri-State recognizes the value of a highly-engaged and committed workforce and provides an excellent benefits program that includes medical, dental, retirement and life insurance. Please visit our careers site at for more details.

Equal Opportunity Employer - Minority/Female/Disabled/Veteran