National Grid Marketer, Energy Products Marketing in Waltham, Massachusetts
* National Grid is hiring a Marketing Analyst, Energy Products in our Waltham, MA* * location.*
Every day we deliver safe and secure energy to homes, communities, and businesses. We are there when people need us the most. We connect people to the energy they need for the lives they live. The pace of change in society and our industry is accelerating and our expertise and track record puts us in an unparalleled position to shape the sustainable future of our industry.
To be successful we must anticipate the needs of our customers, reducing the cost of energy delivery today and pioneering the flexible energy systems of tomorrow. This requires us to deliver on our promises and always look for new opportunities to grow, both ourselves and our business.
To develop, manage and implement high quality and effective marketing plans and campaigns to promote National Grid’s energy efficiency products and to drive awareness, leads and product purchase with our customers.
Develop, manage and implement the marketing for several key residential energy efficiency programs to drive awareness, lead generation and product purchase.
Develop and promote a holistic online marketplace for customers to easily purchase products.
Work with agencies and vendors to: develop insightful marketing strategies; create, implement, monitor and track meaningful and successful campaigns; measure effectiveness of campaigns towards established lead and participation goals; and report, discuss, and present progress including successes and challenges.
Develop comprehensive and strategic marketing briefs for full year campaigns.
Work with related teams to achieve brand alignment with campaign strategy and materials.
Support managing multi-million budget, processing and tracking invoices and maintain marketing calendar for key residential energy efficiency programs.
Supervisory/Interpersonal- Experience Required
Bachelor's degree, preferably in marketing
Minimum 3 years of related experience, including developing and implementing marketing campaigns, experience or background in environmental issues or energy efficiency
An advanced degree is preferred
National Grid is an equal opportunity employer that values a broad diversity of talent, knowledge, experience and expertise. We foster a culture of inclusion that drives employee engagement to deliver superior performance to the communities we serve. National Grid is proud to be an affirmative action employer. We encourage minorities, women, individuals with disabilities and protected veterans to join the National Grid team.