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New Jersey Resources Marketing Manager in Wall, New Jersey

Marketing Manager

Wall Corporate Office, 1415 Wyckoff Rd, Wall, New Jersey, United States of America Req #1518

Wednesday, December 29, 2021

Energize your future at New Jersey Resources (NJR). We are a Fortune 1000 employer located at the Jersey Shore in Monmouth County, and named a Most Trusted Brand among the country’s natural gas and electric utilities. Join our diversified energy company as we pursue a reliable, sustainable, cleaner energy future. You’ll find a friendly, community-minded work environment, where recognition for your work and opportunities for growth and development are complemented with competitive pay and benefits. That’s NJR Life.

NJR Home Services is seeking a Marketing Manager responsible for defining and executing marketing strategies to generate demand within NJR Retail’s market segments and develop innovative marketing programs that drive demand and produce results. Develop budget, messaging and positioning for all the company’s Home Services and retail programs. Provide market intelligence on buyers, buying criteria and competition.

Major Responsibilities:

• Develop product, service and contract messaging to differentiate our offerings in the market

• Manage multiple campaigns simultaneously with a high degree of efficiency

• Analyze marketing campaign data to interpret and assess campaign performance

• Maintain industry knowledge and expertise through relevant research and participation at industry events and customer meetings

• Develop sales tools that effectively communicate our value proposition

• Collaborate with a cross-functional team to manage launch of new products and services

• Research and test new advertising, media and marketing platforms

• Manage external vendors including those used for advertising, paid search, website and social media

• Collaborate with corporate communications and legal departments to ensure alignment with company standards

• Develop and manage marketing programs within budget to maximize return on investment and program performance

• Evaluate marketing programs on a regular basis to ensure effective use of budget and maximum customer reach

• Provide in-depth market, industry and competitive analysis and positioning

• Create monthly operating and escalated complaint reports

Position Specifications:

• Bachelor's degree in marketing, advertising, communication studies, business administration or a related discipline; Master's degree preferred

• 5+ years of product marketing experience, HVAC industry-specific knowledge preferred

• Ability to manage multiple products and campaigns concurrently

• Excellent people and management skills; ability to interact effectively with team members across the organization, external vendors and third party contacts

• Experience with SAP or other CRM software platform

• Experience developing and managing budgets

• Prior digital marketing experience preferred

• Demonstrated success in product launches and end-to-end execution of marketing strategies

• Excellent written and oral communication skills; ability to present effectively to large audiences

• Trade show and other consumer outreach activity attendance is required

• Proficient in Microsoft PowerPoint, Word and Excel

  • The above job description is reflective of the primary duties of this position and in no way limits the supervisor from assigning any other duties, responsibilities or initiatives as deemed necessary.

New Jersey Resources is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, gender identity and/or expression, national origin, disability, veteran or other protected status.

Other details

  • Job Function Manager

  • Pay Type Salary

  • Wall Corporate Office, 1415 Wyckoff Rd, Wall, New Jersey, United States of America