American Electric Power Cons Programs Mktg Coord in Shreveport, Louisiana



Cons Programs Mktg Coord

Job Description:

This position is responsible for working collaboratively with a team of energy efficiency professionals to develop marketing strategies and tactics to promote energy efficiency products to all operating company customers. This includes the development and implementation of marketing materials, advertising campaigns, effective use of websites and social media, and promotional presentations. This position will be responsible for ensuring that all marketing and advertising is done in a manner consistent company brand standards, and is completed on schedule and within the allocated budget. This position will also be responsible for performing market segmentation analysis, product analysis, and establishing key performance indicators to track to the success of each marketing campaign.

Principal Accountabilities:  

  1. Create, deliver, edit, and optimize marketing materials and energy education content according to plan and schedule.

  2. Participate on cross-functional teams to create and deliver marketing content in alignment with industry best practices.

  3. Interface, coordinate and collaborate with third party marketing firms to develop and deliver marketing materials, including customer facing websites and online portals. Conduct usability testing for energy efficiency tools developed by a third party to ensure functionality and an effective customer experience.

  4. Coordinate social media outreach and e-mail campaigns to promote energy efficiency products to operating company customers.

  5. Conduct analysis of operating company customers to determine market segmentation to determine targeted customers for various energy efficiency products.

  6. Establish key performance indicators to analyze performance of energy efficiency marketing initiatives and communicate with energy efficiency coordinators.

  7. Ensure that all assigned marketing initiatives are completed within the allocated budget and consistent with program schedules.

  8. May perform other job functions as assigned. 

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Shreveport, LA

Job Type:


Job Category:

Advertising/Marketing/Public Relations

Minimum Requirements:

Education: Bachelor’s degree in marketing, business administration, liberal arts or communication, or related discipline.

Experience: Five (5) years’ experience in marketing, content development, and project coordination plus intermediate level of proficiency in MS Office, a basic understanding of web standards and graphic design software (Adobe Creative Suite)


Excellent organizational and communication skills

Experience in writing, editing and producing communication material

Proficient in word processing, desktop publishing, electronic communication, and Internet applications

Experience with various print media (e.g. magazine, newspaper, company brochures, etc.), social or electronic media (Facebook, Twitter, Microsoft Outlook)

Strong understanding of performance measurement methodology and technology (e.g., Google Analytics, campaign measurement, etc.)

Equal Opportunity Employer | Minorities/Females/Disability/Vets