Southern California Edison Social Media Marketing Advisor - Public Affairs in Rosemead, California
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About Local Public Affairs
Local Public Affairs (LPA) is part of Southern California Edison’s (SCE) Government Affairs Organizational Unit. LPA is tasked with earning the active support of government and community leaders to achieve SCE’s vision of a clean energy future.
This position will be a Digital and Social Media Communication Advisor focusing on various social and digital channels in the Policy Engagement group in the Local Public Affairs department of Southern California Edison. This position reports to the Policy Engagement Principal Manager and is matrixed to various project teams. The Communication Advisor supports the team with digital and social strategies focused on advocacy around key policy issues. This position also collaborates with other digital and social media strategists in the company.
The position is also responsible for creating and implementing strategies for online social research, online and in person coalition building, stakeholder engagement and a combination of earned and paid content placement in support of SCE’s public affairs projects and initiatives.
As a part of the policy engagement team, this position will create, implement and provide data analysis on digital and social media campaigns, including advocacy campaigns and content for social channels, digital channels, text and apps using a suite of platforms.
The successful candidate will demonstrate a good understanding of all aspects of digital communications and social media and stay current with new tool development as they occur.
Typical responsibilities include:
Plays a prominent role on the policy engagement team, tasked with creating digital and social media strategies and campaigns using a suite of online platforms for research, stakeholder engagement that supports public affairs projects as well as major company policy issues, such as transportation electrification, clean energy, grid modernization, customer choice education and current regulatory and legislative issues.
In collaboration with Corporate Communications, create and manage content optimized for digital and social media platforms and channels that engage intended stakeholder audiences on policy issues; communicates messages and manages conversations using various digital and social media platforms
Monitor digital and social channels for information that can inform on-going programs and projects. Conduct online research of key influencers.
Evaluate the effectiveness of the various digital platforms. This includes managing search engine optimization and providing a content strategy to drive people to the selected digital tools.
Determine key metrics and processes for measurement; analyze and report performance of digital and social media campaigns; identify stakeholder trends, continuous improvement and growth of the use of social media, both earned and paid.
Advises and counsels project team counterparts on digital and social engagement campaigns, as well as community online activity.
Utilizes the public affairs team network to gain insight into stakeholder perceptions and opinions on policy issues and projects, helps the team stay current with digital and social media trends and mobile tools, including text, and identifies and promotes continuous improvement ideas.
Provides digital and social media monitoring and engagement during emergency situations and other incident activations that occur both during and after normal working hours as part of SCE’s emergency response procedures.
Knowledgeable about digital and social media trends and best practices in a public affairs environment.
Bachelor’s Degree or higher in English, Communications, Marketing, Journalism, Business, Political Science, Education or related discipline.
Seven (7) or more years of experience working on digital or social media campaigns, digital or social content development and associated data analytics.
Three (3) or more years of experience working in a corporate or in-house communications department, or a communications agency or public relations environment.
Three (3) or more years of experience working with a broad section of social media platforms, including the implementation and measurement of digital and social media campaigns.
The likely candidate will have experience developing new ways to communicate with key stakeholders via digital communication platforms as well as developing and managing those tools for effective issue-based campaigns.
In-depth knowledge of digital and social media research and analytical tools including Google Analytics, Twitter Analytics and the ability to use pivot-tables to provide further insight.
Experience working with app developers and mobile-optimized content development and delivery.
In-depth knowledge of promoted social media strategies for Facebook, Twitter, and You Tube and paid digital campaigns for Google search, etc.
Understanding of how to use social media tools to effectively listen, communicate, and build relationships with targeted stakeholders.
Problem solver; self-starter; high degree of creativity to find new ways to reach and communicate to customers and stakeholders
Excellent written and oral communication skills with a strong attention to detail.
Proficient with Microsoft Word, Excel, PowerPoint, Salesforce, Hootsuite/Tweetdeck, and You tube.
Proficient with digital tools such as Adobe Suite, Google Analytics, SEO, Tableau, Webpage design and programming is a plus.
Ability to follow Edison safety protocols and safe work practices.
Must demonstrate strong ethics, interpersonal skills, and the ability to effectively manage stress and engage in continuous learning.
Master’s Degree in Communications, Journalism, Public Relations, Business, Education, Political Science or related field.
Thorough understanding of the key factors driving social engagement and activation in a public affairs environment.
- Candidates for this position must be legally authorized to work directly as employees for any employer in the United States without visa sponsorship.
Southern California Edison, an Edison International (NYSE:EIX) company, serves a population of approximately 15 million via 5 million customer accounts in a 50,000-square-mile service area within Central, Coastal and Southern California. Join the utility leader that is safely delivering reliable, affordable electricity to our customers for over 125 years.
SCE is a proud Equal Opportunity Employer and will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected status.