North Carolina Electric Membership Corporation Communications & Community Relations Specialist in Raleigh, North Carolina
Communications & Community Relations Specialist
Academic and Trade Qualifications:
Bachelor’s degree in communications, marketing, journalism or related fields is required.
1-5 of experience in a communications field, whether with a corporation, non-profit, agency or philanthropic group, or commensurate experience from coursework. Excellent written and verbal communication skills, including comfort with public speaking and as a media spokesperson, are required, as is a desire to lead philanthropic programs that make a difference for students, teachers and communities in rural North Carolina. Experience in media relations, communication planning, and traditional and digital communication is preferred.
Lead and manage electric cooperative community programs including Bright Ideas Education Grants, Touchstone Energy Sports Camp Scholarships, Kenan Fellows Program for Teacher Leadership and other impactful programs and corporate philanthropy initiatives
Create press releases, media pitches, newsletter articles, event announcements and invitations, social media graphics and copy, and other public relations content to promote community programs and share their impact statewide
Serve as media spokesperson for community programs and respond to media inquiries
Develop and execute communication plans, and partner with communicators at member electric cooperatives, to increase awareness of cooperative community programs
Distribute press releases and pitches to targeted media, finding interesting news angles to garner media attention and showcase the impact of cooperatives’ community programming
Maintain and evolve strategic online presence for community relations programs
Build and maintain relationships with communicators at member electric cooperatives, internal collaborators and external partners
Develop and execute program plans and year-round schedules for community programs
Plan, coordinate and staff special events related to community programs
As a member of the corporate communications team, assist with general corporate communications tasks, including advancement of the electric cooperatives’ Brighter Future vision
Serve as integral part of crisis communications team during major events, like ice storms and hurricanes
Follow evolving communications strategies and think creatively about traditional and digital communications applications
Knowledge of media relations practices, content creation for traditional and digital platforms, and AP Style. Knowledge of measuring effectiveness of digital and social content a plus.
Abilities and Skills:
Ability to communicate clearly and creatively in oral and written forms, including news, feature and digital writing.
Ability to provide outstanding customer service to our members.
Excellent organizational, planning and relationship-building skills.
Proficiency in Microsoft Office, especially Microsoft Word and PowerPoint, and social media platforms including Facebook, Twitter and Instagram.
Familiarity with WordPress, as well as online graphic and multimedia content creation tools, is a plus.
Normal working conditions, including some travel and responsibilities outside of normal business hours. Includes working shifts during crisis conditions, such as hurricanes and ice storms.