Southern Company Market Analyst (Customer Research) in Pensacola, Florida

Market Analyst (Customer Research)


Market Analyst (Customer Research)

Gulf Power


The Market Analyst is responsible for contributing to the successful implementation of new products and services by utilizing sound research and market intelligence to identify market potential, determine product viability and provide support for business cases to justify profitable products and services that will increase customer loyalty and drive net income growth.

This person will design and implement studies of various scopes and methodologies (primary research), manage several projects at a time, perform statistical analysis and present findings. In addition, this person will conduct secondary research by gathering information from multiple sources, synthesizing the data and converting the information into usable insights. This research will be used in the decision-making process regarding new products and services.


  • A four-year degree, preferably with a major in marketing research, statistics or business, is preferred.

  • Three or more years’ experience in product related research or similar required.

  • Three or more years’ experience in product development, sales and/or marketing preferred.

  • Ability to coordinate primary research projects including customer panels, surveying and focus groups required.

  • Expertise in quantitative and qualitative research methodologies, including new techniques is desired.

  • Ability to conduct secondary research utilizing market intelligence, competitive intelligence, public records and other information desired.

  • Strong analytical skills needed, with the ability to swiftly assess needs and priorities, gather and interpret large volumes data and disseminate information useful in making business decisions.

  • Proficiency in Microsoft Office products required, particularly Word, Excel and Powerpoint.

  • SBSS or similar data tool proficiency required.

  • Experience with Qualtrics or similar online survey platform desired.

  • Strong communication and presentation skills required.

  • Ability to function effectively in a fast paced, continuously changing environment needed.

  • Strong relationship building, collaboration and team work skills required.

  • Demonstrated knowledge of finance and/or financial analysis is a plus.

  • Knowledge of energy and utility industry issues and technology, including smart meters, smart grid and innovative products and services is a plus.


  • Research and analyze data, interpret results and trends, and recommend strategies for income growth based on sales analysis, marketing research and competitive analysis.

This position will be filled at exempt level 3, 4 or 5 with an opportunity to be filled at exempt level 6 depending on the selected candidates background and experience.

Subject to Gulf Power tobacco policy: you must be free from all tobacco products (including but not limited to cigarettes, cigars, pipes, chew, snuff, patch and/or gum), at least six months prior to applying for this position.

Gulf Power Company is an investor-owned electric utility with all of its common stock owned by Atlanta-based Southern Company.

With 4.4 million customers and more than 46,000 megawatts of generating capacity, Atlanta-based Southern Company is the premier energy company serving the Southeast through its subsidiaries. A leading U.S. producer of clean, safe, reliable and affordable electricity, Southern Company owns electric utilities in four states and a growing competitive generation company, as well as fiber optics and wireless communications. Southern Company brands are known for energy innovation, excellent customer service, high reliability and retail electric prices that are below the national average. Southern Company and its subsidiaries are leading the nation's nuclear renaissance through the construction of the first new nuclear units to be built in a generation of Americans and are demonstrating their commitment to energy innovation through the development of a state-of-the-art coal gasification plant. Southern Company has been recognized by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer and listed by DiversityInc as a top company for Blacks. The company received the 2012 Edison Award from the Edison Electric Institute for its leadership in new nuclear development, was named Electric Light & Power magazine's Utility of the Year for 2012 and is continually ranked among the top utilities in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Sales & Marketing

Job Type: Standard

Primary Location: Florida-Pensacola Bay Area-Pensacola

Operating Company: Gulf Power Company

Other Locations: Florida-Pensacola Bay Area-Pensacola

Job Type: Standard

Travel (Up to...): No

Work Location(s):

Gulf Power Corporate Headquarters - One Energy Place (1PENSACOLA)

One Energy Place

Pensacola, 32520

Req ID: FPC2001459