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Omaha Public Power District Manager External Communications in Omaha, Nebraska


The Manager of External Communications will use their experience, creativity, and positive attitude to develop longer-term corporate brand and external communication strategies that tell OPPD’s story, sustain our reputation, maintain our commitment to transparency and enhance our customers’ experience, satisfaction and loyalty. This role will lead a diverse team of communicators and creative professionals focused on several distinct communication areas, including corporate brand identity, brand journalism, media relations, crisis and incident communication, web and social media strategy, and content creation. Ultimately, this role is accountable for establishing messaging, relationships and processes that strengthen OPPD’s brand and reputation.

  1. Build and maintain a competent/capable team of staff in alignment with OPPD’s Accountable Management System (AMS) guidelines.
  • Effectively apply OPPD’s Managerial Leadership Practices (MLPs) (i.e.: Management Accountabilities, Talent Inventory, Succession Planning, Organizational Performance Planning, Clarity Building, etc.) for assigned staff.

  • Develop and implement Individual Development Plans (IDPs) for all direct reports targeting: specific performance gaps necessary to fulfill the work of the Role, any currently assigned Key Accountabilities (KAs), or any special assignments designed to enhance the effectiveness of Role, Department, Division, etc.

  • Develop and maintain a set of staff performance metrics.

  • Reinforce, monitor and hold subordinate managers accountable for the effective application of OPPD’s Manager Leadership Practices.

    1. Accountable for developing and implementing plans and programs 12-18 months in scope to achieve OPPD and Public Affairs strategic objectives and to deliver desired outputs/assigned KAs of the Corporate Marketing & Communications (CMC) division:
  • Lead the development and execution of OPPD’s corporate brand messaging and corporate brand digital strategy. Work with leaders and teams across the organization to help define strategy, clarify team roles and deliver integrated, cohesive content that delivers an impact. Design integrated paid, earned, shared and owned media strategies that deliver results.

  • Evolve OPPD brand voice and identity and ensure consistent execution across all channels.

  • Own OPPD’s media presence. Lead team in developing robust crisis, storm and incident management communication plans as well as thoughtful, proactive earned media strategies.

  • Provide expert counsel to leaders and business partners on external communication strategies that mitigate reputational risk.

  • Develop and maintain a set performance metrics. Monitor, adjust as needed, track, and develop executive reporting and analysis as scheduled.

    1. Lead Earned media and reputation management work:
  • Accountable for identifying, flagging and prioritizing issues that have companywide reputational and customer satisfaction implications (positive and negative). In collaboration with business partners, create integrated strategic plan to effectively build, manage and maintain company’s reputation and customer satisfaction among various stakeholders. This includes the development of integrated content strategies.

    1. Lead efforts relating to crisis and incident management communication:
  • Accountable for leading communication team in incident and crisis response. This role is accountable for ensuring that on-call resources are trained and available. Additionally, this role will act as a Joint Information Center (JIC) manager using the incident command model and will be accountable for leading communication response during storm, incident and crisis communication.

  • Accountable for maintaining incident and storm response protocols. Regularly review and ensure procedures are updated accordingly.

    1. Responsible for corporate brand and identity strategy:
  • Maintain and update OPPD corporate brand and identity standards as appropriate, in partnership with CMC leadership team. Ensure all external messaging (visual and written) meets brand standards, using appropriate style and tone.

  • Consult and advise with business partners on internal use of brand standards, including facility/environmental design, in partnership with Manager, Employee Communications.

    1. Responsible for establishing a longer-term digital strategy in collaboration with Business Units:
  • Accountable for longer-term,, and social media strategies. In collaboration with business partners, accountable for ensuring an optimal balance of customer experience and transparency.

  • Lead team responsible for web and social media strategy, maintenance and execution.

    1. Responsible for ensuring high quality content, produced on time and within budget:
  • Accountable for quality and speed of content produced by creative team. Ensure content is visual, shareable and on-brand. Ensure all content is aligned with messaging strategies and furthers business outcomes.



  • Bachelor's degree in a Communications, Journalism, Marketing, Business or related field.

  • Seven (7) years of experience in communications with background in at least two of the following: Media Relations, Public Relations, Consumer Relations, Advertising, Marketing.

  • Five (5) years of supervisory and/or management experience.

  • Knowledge of communications principles related to public relations, media relations, digital channel and advertising.

  • Knowledge of digital technologies.

  • Team-building skills.

  • Ability to develop short and long-term strategies.


  • Experience in nonprofit or not-for-profit brand management and external communication.

  • Accredited Public Relations (APR) Certification.

  • Master’s Degree in Communication or related field.

    Time Demands:

  • This position is considered an “essential position” meaning when business necessity and continuity needs are emergent, this position will be required to report to work and may be required to work hours beyond an employee’s normal shift.

  • Maintain regular and predictable attendance in alignment with Departmental policy.

  • Must maintain 24-hour availability for technical and professional assistance, emergency response, and directing remedial action in response to such emergencies, as well as maintain availability as required for on call duty.

    Closing Statement


    Base: $106,441

    Midpoint: $133,051

    At Omaha Public Power District, we’re passionate about three things: power, the people who make it, and the people who rely on it.

    WE ARE: Where the Light Starts. OPPD is the 12th-largest public power utility in the U.S., serving over 850,000 people across 5,000 square miles and 13 counties.

    WE’RE COMMITTED TO: Each other and the people we serve. This commitment drives us. We’re dedicated to providing our communities with affordable, reliable, and environmentally sensitive energy services today, tomorrow, and well into the future.

    OUR JOB: To provide power with a purpose. We have real impact - on people’s lives, on the environment, and on the future of energy. We’re always looking for bright, capable people who want an opportunity to lead from where you are—wherever you are— and know that your ideas will be heard. If you want to be a source of real, positive change for the community and the people who live in this region, then working for a company acknowledged for caring about these same things is likely a priority for you as well.

    Org Marketing Statement

    EOE: Protected Veterans/Disability

    How To Apply

    Apply online at on or before July 18, 2021.

    Recruiter: Jennifer SkupaPLEASE NOTE - Your application has not been submitted unless you have applied for a specific requisition. If you have not chosen a specific opening, your application will remain in 'DRAFT' form and will not be viewed by our Human Capital staff.

    OPPD is very aware of the potential risks of COVID-19 and are evaluating all necessary precautions. With that, we are limiting travel and face to face interviews until further notice, so please expect some delays in processing of your application of interest.