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NextEra Energy Digital Marketing Strategy Lead in North Palm Beach, Florida

Digital Marketing Strategy Lead

Date: Oct 31, 2022

Location(s): North Palm Beach, FL, US, 33408

Company: NextEra Energy

is the world's largest generator of renewable energy from the wind and sun, and a world leader in battery storage. We provide energy-related products and services that grow our economy, protect the environment, support our communities and help customers meet their energy needs. We are leading the decarbonization of the U.S. economy with our goal to reach Real Zero carbon emissions from our operations by 2045 while improving customer affordability and reliability. Are you interested in creating a cleaner environment for future generations? Join our world-class, innovative team today.

Position Specific Description

NextEra is leading the clean energy revolution by offering innovative financing and technology solutions to drive residential solar and storage adoption.

As the Digital Marketing Strategy Lead you will be responsible for driving the strategy development and planning for new digital media campaigns and pilot programs. In this role you will build relationships with stakeholders across the enterprise, identify digital marketing needs, and develop campaign recommendations that drive business results. The ideal candidate has excellent written and verbal communication skills, as well as a being very data-oriented, synthesizing data into actionable tactics to improve results.

Key responsibilities include:

  • Partner with business stakeholders to define marketing objectives and advertising initiatives throughout the year

  • Drive marketing strategy, KPI and goal setting, and digital best practices across the team

  • Deliver qualified leads to the website that ultimately convert into sales via optimization of inbound marketing efforts, including SEM/SEO, PPC, email marketing, and social media advertising

  • Act as the day-to-day point of contact for agency partners, overseeing campaign strategy and execution

  • Be passionate about the numbers by digging into performance metrics and providing ideas for how to improve campaigns

  • Regular reporting on success of campaigns, lead conversion, and website performance

  • Optimize website performance to increase conversion and directly impact revenue

  • Drive superior customer engagement practices and outcomes across digital channels

  • Stay up to date on the latest marketing trends, tools, technologies, and platforms

  • Develop digital strategies that support B2B and B2C initiatives

  • Assist team with workload prioritization and campaign challenges

  • Knowledge share with colleagues to establish a team culture of collaboration, innovation, curiosity, and passion

  • Utilize strong project management skills to prioritize work, ensure timely review and approval of digital campaign plans, convey updates and changes to both internal and agency partners

  • Demonstrate discipline and organization in executing projects, while building and maintaining great relationships with co-workers, stakeholders, and agency partners

  • Other Tasks as assigned

Preferred Qualifications

  • Deep knowledge of digital marketing tactics including social media advertising, paid search, programmatic display, web, and email

  • Excellent writing and editing skills

  • B2B experience is a plus

  • Experience working in social media management tools such as Sprinklr, Khoros, or Hootsuite preferred

  • Experience in solar industry a plus

  • Intermediate HTML skills is a plus

  • Experience with Hubspot a plus

  • Experience with Salesforce a plus

  • Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Dreamweaver, etc.) a plus

Job Overview

This job responsible for leading the strategic communication support of a business unit, a significant department within a business unit, or issues of significant strategic importance to the company, or holds responsibilities involving high visibility and a high degree of risk (i.e., lead media spokesperson).

Job Duties & Responsibilities

• Assesses and diagnoses communication needs

• Devises communication solutions that further the business objectives and taking a hands-on approach to ensuring their successful implementation

• Directs the activities of other staff members through teams or projects

• Manages vendor, alliance partner and cross- functional relationships to meet business goals

• Formulates strategic communication planning, message development, and writing

• Builds and maintains great relationships with clients and co-workers

• Tracks performance and progress using quantifiable metrics

• Interfaces with business unit leadership and business process owners

• Develops and executes on strategic communication plan

• Uses research and audience insight to develop key messages

• Performs market research and analytics

• Performs other job-related duties as assigned

Required Qualifications

• High School Grad / GED

• Bachelor's Degree

• Experience: 6+ years

Preferred Qualifications

• None

Employee Group: Exempt

Employee Type: Full Time

Job Category: Marketing/Communications

Organization: NextEra Project Mgmt

Relocation Provided: Yes, if applicable

Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.

NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies . Please see ourfor more information.