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Xcel Energy Customer Digital Channel Manager Job in Minneapolis, Minnesota

Location(s): MN - Minneapolis

Are you ready to take your leadership potential to the next level with a growing Fortune 500 company? Xcel Energy is at the leading edge of an industry that is changing quickly. We’re seeking dynamic, proven leaders to help guide us into this exciting energy future. If you’re looking to lead at a company that is committed to excellence, safety and environmental stewardship, with plenty of room to grow, consider a position at Xcel Energy.

Position Summary

Develop, implement, and manage customer digital channels including, but not limited to XE.com, My Account, mobile app and Microsites. Manage the team, budgets and associated resources, including Digital Project Manager(s), Product Owners, Digital Vendors, and Consultants. Responsible for tactical and strategic planning to meet corporate objectives including increasing customer satisfaction, cost management and earnings.

Essential Responsibilities

  • Develop and manage strategic plan for creating effective Digital solutions for Xcel Energy. Identify strategic opportunities for increasing customer satisfaction, revenue growth, as well as utilizing Digital to support our increased strategic objectives, and customer communication/education. Understand customer needs, industry environment and technology changes to prioritize opportunities for effective utilization of online resources.

  • Lead, set priorities and assign work to Digital project managers, Product Owners and consultants (including development, coding and implementation of software for Digital content deployment, and content management, and online customer tools) for maximum team efficiency and program goal attainment. Maintain group focus and enthusiasm in changing environment. Collaborate with Corporate Communication, Experience Design, Customer Solutions Segments and Business Systems on creating cohesive cross-functional teams with respect to Digital implementation strategies. Obtain resources and foster positive relations with internal and external clients. Assure effective application of Digital Policies and deployment processes, and guide continuous improvements. Finalize goals and plans with Digital project managers.

  • Provide expertise on all aspects of the online marketing mix, including target markets, product launches, online promotion plans and other channel needs, in support of an effective, cohesive end-use customer experience.

  • Accountable for Digital product goal attainment, tracking and reporting.

  • Drive market research and channel analytics requirements for online products, enhancements and the channel.

  • Drive and champion product needs to senior leadership, Director, Product Development, Product Marketing and the Customer Solutions organization. Provide requirements and market information for online product development business cases.

  • Responsible for hiring, developing, training, coaching, counseling and rewarding a group of professional and technical employees.

  • Develop and implement promotional plans to drive use, utilization, and value.

Minimum Requirements

  • Bachelor's degree or equivalent experience

  • 7 years of experience combined e-commerce/Digital marketing and product management.

  • Excellent strategy development, communication, presentation and people-management skills.

  • Ability to prioritize multiple competing needs with finesse.

  • Proven results.

Preferred Qualifications

  • MBA

  • Salesforce experience

This position requires a behavioral assessment prior to being considered for an interview.


As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need. If you’re ready to be a part of something big, we invite you to join our team.

Posting Notes: MN - Minneapolis || MN - Minneapolis || United States (US) || Customer And Innovation || 51900:Digital Experience Mgmt || Full-Time || Non-Bargaining ||

Requisition Number: 19573

Equal Opportunity Employer: Minority/Female/Disability/Veteran

Individuals with a disability who need an accommodation to apply please contact us at recruiting@xcelenergy.com

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