LG&E and KU Energy Social Media Specialist in Louisville, Kentucky
Social Media Specialist
Utilizes the company’s social media management system to write, edit, update, and publish daily content for the company’s various social media channels, including Facebook, Twitter, Instagram, and YouTube. Coordinate with department members and management to bolster the company’s online image and strengthen its reputation.
Actively manages the company’s online reputation and image by 1). Monitoring mentions of the company; 2.) Collaborating with the company’s social customer care team and management to determine what response, if any, should be initiated; 3.) Creating content that educates users about key energy issues; and 4.) Measuring and reporting on the company’s social media campaigns, including successes and opportunities for improvement.
Creates, produces and/or actively oversees the development of video content on company programs and initiatives and key energy topics that can be published online to the company’s website, social media channels, and used internally with employees.
Help manage and further enhance the company’s social media strategy by coordinating across the lines of business to evaluate new social media channels and establish the level of formal company participation and corresponding protocols.
Provides proactive, effective communications support, counsel and strategic planning to assigned in-house client(s). Successful client relationships require regular attendance at staff meetings, learning the client's business needs and communications challenges, developing internal and external stories and other communications about initiatives/programs for clients' various audiences (employees, customers, media, community), and managing special projects.
All other projects and duties as assigned.
Primarily sitting with optional standing and walking.
Excellent written and verbal communication skills are essential. Must demonstrate an advanced ability to write for diverse audiences across a variety of electronic mediums.
Must possess strong project management skills (project planning, estimation, work/task breakdown, issue management, risk management) and attention to detail.
Preferred candidates will possess experience with video production and related software, such as Adobe Premiere Pro, Adobe PhotoShop, and Adobe Illustrator, Final Cut Pro, or similar programs.
Normal office environment.
Regular attendance is essential for satisfactory performance in this position.
Will require work after hours and on weekends during urgent/crisis situations.
Required Education & Experience:
Bachelor’s degree in communications, marketing, journalism, English, or related field. Minimum of five years’ experience in helping oversee social media activities for brands and their diverse audiences through a variety of traditional and non-traditional electronic channels. Proven ability to tell effective visual stories through video and photography.
This position will be filled at the appropriate level given the successful candidate's education and experience.
220 W Main Street
Concept, create and deliver compelling communications across the company’s social media channels. Responsible for helping actively manage the company’s reputation and brand image, through proactive content creation, monitoring and reporting of social media activity, application of evolving social media best practices, and helping respond as needed to customer inquiries on social media in coordination with the company’s social customer care team. Collaborates with company divisions/departments and external agencies to plan and execute social media content that is timely, accurate and in alignment with editorial calendars and the company’s vision, mission and business objectives.
Company Paid Relocation - External:
All qualified applicants will receive consideration for employment without regard to race, color, age, sex, religion, national origin, veteran status, sexual orientation, gender identity, disability, perceived disability or any other protected characteristic as may be defined by applicable law.