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Evergy, Inc. Marketing Mgr II in Kansas City, Missouri

Description

SUMMARY OF JOB RESPONSIBILITIES AND REQUIREMENTS

JOB TITLE : Marketing Manager II

REQUISITION ID: PUB0003

DEPARTMENT: Marketing Communications – Kansas City Headquarters

LOCATION: Kansas City, MO

PAY RANGE: Marketing Mgr II: $62,300 - $77,900

Scheduled Work Hours: Monday - Friday, 8:00 a.m. - 5:00 p.m. (Other hours as required)

Summary of Primary Duties and Responsibilities:

As a member of the Evergy Marketing Team, you will be responsible for leading and developing comprehensive marketing strategies to support the growth and success of various customer products and programs. In this role, you will work closely and collaborate with internal and external cross-functional teams in the development and execution of marketing campaigns across owned, earned, and paid channels to drive customer enrollment in energy focused products and services, including energy efficiency, electric vehicle adoption, renewable energy, and customer rate options, among others customer product offerings.

You will leverage customer data, segmentation, and insights to create customer-centric marketing campaigns targeting customers throughout the marketing funnel with suitable and fitting product offers and ultimately driving conversions to reach enrollment targets. You will support brand marketing efforts to achieve high customer satisfaction goals and monitor evolving marketing trends to apply across all marketing efforts as needed. This position is also responsible for presenting campaign recaps, metrics, and findings to stakeholders, identifying priorities and actionable recommendations for marketing campaign optimization, while continuously evaluating campaign performance to enhance the overall customer experience.

The marketing team offers a flexible hybrid working model, with team members working together in the office three days a week.

Duties and Responsibilities:

  • Develop and execute customer focused marketing and Go-To-Market strategies: (50%)

o Create and execute marketing strategies, campaigns and journeys that enhance customer engagement and grow product participation. Execute marketing and product campaigns including, strategy, messaging, paid media buys, creative coordination, tactical outreach, measurement, and budget management.

o Own and present all strategies, acting as SME liaison within marketing department. Partner with teams to ensure consistent and relevant approach in all tactics addressing customers.

  • Collaboration and Knowledge: (20%)

o Become the go-to expert on your product portfolio, while also working to understand all products and services, and continually growing your knowledge of the overall business.

o Develop a positive relationship with product managers, external agencies, and partners. Maintain a frequent cadence of communication to ensure product marketing efforts are satisfying goals and staying on track.

o Work with internal groups, including product managers and regulatory teams to understand Evergy’s product portfolio and achieve enrollment goals. Work with the Marketing Communication and Corporate Communication Teams to create and execute marketing and communication tactics for cross channel promotion.

  • Know the customer: (15%)

o Partner with the Research team to identify, develop and analyze audience outreach strategies and opportunities for engagement.

  • Provide measurement and reporting: (15%)

o Create and maintain scalable, repeatable methods of measurement and performance tracking for campaigns. Use A/B testing and analytics to make strategic marketing decisions.

o Develop and present marketing campaign results to internal and external partners.

Qualifications

Education and Experience Requirements:

  • Bachelor’s degree in Marketing, Communications, Journalism or related discipline.

  • 3-5 years (II) 6-10 years (SR) experience within a corporate marketing department or at a marketing/communications agency

  • Bonus - Past experience and success with product marketing and reaching product goals

Skills, Knowledge, and Abilities Required:

  • Proven ability to build consensus and work effectively within a cross-departmental team. Ability to collaborate, influence and work cooperatively with key team members, vendors, and partners, demonstrating strategic thinking, creativity, and enthusiasm for reaching goals.

  • Client-service mentality and ability -- Anticipate and identify business partner and product needs, forming recommendations, and articulating these recommendations to stakeholders.

  • Demonstrated understanding of marketing strategy and execution. Understand how efforts support brand positioning, while being mindful of how individual tactics tie into overall corporate initiatives.

  • Clear understanding of how to utilize segmentation and marketing automation for creating strategies, campaigns, and tactics. Strong analytical skills, and an ability to translate data into actionable recommendations.

  • Excellent written and verbal communication, including developing key messages and presentations.

  • Will be a team player with a positive attitude, flexible but determined, detailed, and organized and above all, results oriented. Proven ability to work independently and make progress while keeping supervisor appropriately informed and consulted.

  • Must be proficient in Microsoft Word, Excel and PowerPoint, and familiar with Desktop Publishing.

Working Conditions: Hybrid Home/Office Environment

Evergy has a clear mission – To empower a better future. Evergy chooses to live this mission by valuing People First. We know that to lead the responsible energy transition and provide affordable, reliable, and sustainable service to our customers and communities, we need a team with a variety of backgrounds, perspectives and skills. So, our goal is to be a diverse workforce that is representative of the communities we serve. We are committed to celebrating diversity and building a team where everyone – regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status – has a voice and can bring their best every day. We know that the more diverse and inclusive we are, the better we will be. Evergy is proud to be an equal opportunity workplace and is an affirmative action employer.

Disclaimer: The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Shift Standard

Job Field: Corporate Communications

Req ID: PUB0003

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