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NextEra Energy Senior Digital Experience Strategist -Web Execution in Juno Beach, Florida

Senior Digital Experience Strategist -Web Execution

Date: Jan 9, 2023

Location(s): Juno Beach, FL, US, 33408

Company: NextEra Energy

Requisition ID: 69249

is America’s largest electric company, providing clean, affordable, and reliable electricity to more than 12 million people in Florida. We operate one of the cleanest power generation fleets in the U.S. and our reliability is among the best in the nation. Our goal is to achieve Real Zero carbon emissions from our operations by 2045 by expanding our solar capacity, increasing battery storage and bringing new renewable energy opportunities to Florida, while improving customer affordability and reliability. Are you interested in becoming a game-changer in the energy industry? Join our world-class team today!

Position Specific Description

This position will be on the Digital Content, Strategy & Experience team. This person will support the strategy and execution of website content working closely with internal partners.

In this role, you will be responsible for the content experience, content maintenance, functional design/layout and optimization of existing and future web sites and applications.

The ideal candidate has four+ years of direct background experience and has a strong understanding of content management systems, design of site functionality, intuitive navigation schemes, search engine optimization best practices and ADA compliance.

You will be expected to work both, autonomously and with limited supervision, and collaboratively with other team members, demonstrating a commitment toward shared goals and a willingness to take initiative.

Responsibilities include:

  • Utilize strong project management skills to drive the planning and execution of multiple website projects that support the business objectives

  • Drive all phases of the project within an Agile development methodology to successfully deliver web and digital content experiences

  • Provide support in developing and executing project plans, gathering requirements, facilitating resolution meetings, testing, and authoring operational documentation that meets the project goals

  • Demonstrate discipline and organization in executing assignments and managing projects, while building and maintaining great relationships with partners and co-workers

  • Communicate objectives effectively, both orally and in writing, and provide metrics to track performance and progress

  • Collaborate with a broad range of business and technical cross-functional teams throughout the entire project lifecycle

  • Partner with internal business stakeholders to understand project goals, author requirements, obtain digital assets and approvals

  • Partner with Marketing, Social Media, Email and Analytics teams to support the execution of the digital strategy

  • Partner with IT teams and manage offshore resources to coordinate websites development and maintenance

  • Lead content experience strategy and execution of key hi-touch pages, including campaign landing pages and microsites

  • Participate in QA/UAT and defect triage to ensure quality control of deliverables

  • Monitor KPI metrics and report out on project successes and areas for improvement

  • Perform other duties as assigned

The ideal candidate will have:

  • Website content management development

  • Successful management and delivery of web/mobileprojects, and working with content management systems (CMS), like Adobe Experience Manager (AEM) for delivering digital experiences

  • Building websites, including daily updating of copy and images for sites, building out new pages, and troubleshooting issues

  • Front-end website development: HTML, CSS, JavaScript, etc.

  • Image editing tools such as Adobe Photoshop

  • Web/application interface design

  • Strong understanding of user experience/user interface design, information architecture, digital content, digital trends, lead management, SEO best practices, ADA compliance, and analytics

  • Strong creative thinking and problem-solving skills to generate innovative solution ideas that supports the business objectives

  • Strong writing, verbal, editing, and overall communication skills, plus a comfort level in presenting to both team members and clients

  • Agile Product Owner certification, UX certification or Adobe product certification a plus

  • Knowledge of MS Teams, JIRA,, Adobe AEM and Adobe Analytics are a plus

Job Overview

This position is responsible for strategizing, managing, and delivering digital projects on FPL’s customer-facing digital experience roadmap. This person will utilize strong project management skills to provide support in developing and executing plans and initiatives to deliver (develop and execute against project plans) business objectives, including transactional web tools, User Interface (UI) best practices, navigation, and architecture best practices.

Job Duties & Responsibilities

  • Participate in daily status calls, sprint planning, user story development, testing, and supporting project releases for digital projects. Demonstrate discipline and organization in executing assignments and managing projects, while building and maintaining great relationships with clients, co-workers, and vendors

  • Understand customer needs and pain points to help develop better user experiences

  • Work collaboratively within the User Experience (UX) area to deliver visual designs, user testing, analytics, dashboard development, build backlog for improvement, and optimization of the overall experience

  • Present wireframes and prototypes to management and business partners

  • Performs other job-related duties as assigned

Required Qualifications

  • High School Grad / GED

  • Bachelor's or Equivalent Experience

  • Experience: 4+ years

Preferred Qualifications

  • Bachelor's Degree

Employee Group: Exempt

Employee Type: Full Time

Job Category: Marketing/Communications

Organization: Florida Power & Light Company

Relocation Provided: No

Where permitted by applicable law, NextEra Energy requires all employees and new hires to be fully vaccinated for COVID-19 or be willing to receive the COVID-19 vaccination on or before the first day of employment.

NextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.

NextEra Energy provides reasonable accommodation in its application and selection process for qualified individuals, including accommodations related to compliance with conditional job offer requirements, consistent with federal, state, and local laws. Supporting medical or religious documentation will be required where applicable and permitted by applicable law. To request a reasonable accommodation, please send an e-mail to, providing your name, telephone number and the best time for us to reach you. Alternatively, you may call 1-844-694-4748. Please do not use this line to inquire about your application status.

NextEra Energy will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

NextEra Energy does not accept any unsolicited resumes or referrals from any third-party recruiting firms or agencies . Please see ourfor more information.