Requisition : 76417

PSEG Company: PSEG Long Island

Salary Range : $ 76,700 - $ 145,700

Incentive : PIP 10%

Work Location Category : Remote Local

PSEG operates under a Flexible Work Model where flexible work is offered when job requirements allow. In support of this model, roles have been categorized into one of four work location categories: onsite roles, hybrid roles that are a blend of onsite and remote work, remote local roles that are primarily home-based but require some level of purpose-driven in-person interaction and living within a commutable distance, and remote non-local roles that can be effectively performed remotely with the ability to work in approved states.

PSEG offers a unique experience to our more than 12,000 employees – we provide the resources and opportunities for career development that come with being a Fortune 500 company, as well as the attention, camaraderie and care for one another you might typically associate with a small business. Our focus on combatting climate change through clean energy technology, our new net zero climate vision for 2030 and enhanced commitment to diversity, equity and inclusion; and supporting the communities we serve make this a particularly exciting time to join PSEG.

Job Summary

The successful Senior Marketing Coordinator will see challenges as opportunities. This person will take all the tools in their marketing arsenal, and discern the right solution to achieve the prescribed objectives – program participation, customer awareness, excellent customer experience and KPIs.

This candidate will bring enthusiasm to the execution of mass media advertising, email, direct mail, newsletters/bill inserts, collateral, website and social media campaigns. They will enhance customer satisfaction through the development and implementation of marketing and communications initiatives. They will focus on driving customer awareness and participation of energy efficiency programs, billing and payment options, technology, and numerous other areas through the creation and implementation of marketing promotions. They will seek to develop and maintain consistent messaging across all channels to support both the local and corporate brand.

In addition, the successful candidate will possess natural curiosity, diplomatic interpersonal skills, strong communications, engaging presentation skills and a data-driven approach to all that the role entails.

Job Responsibilities

The successful Senior Marketing Coordinator will see challenges as opportunities. This person will take all the tools in their marketing arsenal, and discern the right solution to achieve the prescribed objectives – program participation, customer awareness, excellent customer experience and KPIs.

This candidate will bring enthusiasm to the execution of mass media advertising, email, direct mail, newsletters/bill inserts, collateral, website and social media campaigns. They will enhance customer satisfaction through the development and implementation of marketing and communications initiatives. They will focus on driving customer awareness and participation of energy efficiency programs, billing and payment options, technology, and numerous other areas through the creation and implementation of marketing promotions. They will seek to develop and maintain consistent messaging across all channels to support both the local and corporate brand.

In addition, the successful candidate will possess natural curiosity, diplomatic interpersonal skills, strong communications, engaging presentation skills and a data-driven approach to all that the role entails.

Accountabilities

• Partner with the agency of record on the development of campaign creative, execution, and performance measurement against established KPIs and industry benchmarks

• Develop and implement marketing campaigns to drive customer participation in program offerings, and increase customer satisfaction.

o Leverage customer data and research to develop customer communication initiatives

o Optimize channel mix for performance and budget efficiency

o Direct copywriters, designers, and email production agency to support brand awareness and program participation goals

o Monitor, measure and report out on campaign performance and results

o Track and manage invoices, reconcile project budgets

o Develop and manage timelines

• Support Energy Efficiency, Major Accounts, Economic Development, Community Partnerships and Customer Technology, business partners with communications and marketing initiatives

• Work with Customer Intelligence to develop customer profiles; propensity models, market segmentation opportunities, and strategies to increase JD Power Customer Satisfaction scores

• Partner with Corporate Communications, External and Government Affairs for messaging alignment.

• Develop productive working relationships with external stakeholders including the Long Island Power Authority (LIPA), the Department of Public Service (DPS), plus local and state level government agencies.

• Attend webinars, conferences and workshops to seek out industry best practices and trends

• Assist in development of the Annual Marketing Plan

Job Specific Qualifications

Required

• BA / BS Marketing Degree and 7 years of recent experience in Marketing including email, direct mail and social and other digital media; in lieu of a degree, 11 years of recent experience in Marketing including email, direct mail and social and other digital media

• A minimum of 1 year recent experience working for an advertising agency

• Must have excellent communication skills and analytical skills

• Must demonstrate experience performing data analysis (evaluation of performance results) and formulating contextual insights

• Must have strong written communication and presentation skills

• Must demonstrate digital platform capabilities including accessing dashboards; formatting downloading and uploading files; SmartSheets, Caseworks, Engage, Sharepoint and similar programs.

• Proficiency in Microsoft Suite (Word, Excel, Outlook and PowerPoint)

• Proficiency using Microsoft Teams, Skype and/or Zoom capability

• Experience working directly with marketing vendors

• Must demonstrate strong planning and organizational skills

• Ability to be a highly-productive team member in an autonomous, remote environment

Desired:

Experience in marketing and customer communications for a utility

Advanced degree

Minimum Years of Experience

7 years of experience

Education

Bachelor

Certifications

None Noted

Disclaimer

Certain positions at the Company may require you to have access to Part 810-Controlled Information. Under the law, the Company is limited in who it can share this information with and in certain circumstances it is necessary to obtain specific authorization before the Company can share this information. Accordingly, if the position does require access to this information, you must complete a 10 CFR Part 810 Export Control Compliance Nationality Request Form, a copy of which will be provided to you by Talent Acquisition if an offer is made. If there is a need for specific authorization, due to the time it takes to obtain authorization from the government, we will likely not be able to further proceed with an offer.

PSEG is an equal opportunity employer, dedicated to a policy of non-discrimination in employment, including the hiring process, based on any legally protected characteristic. Legally protected characteristics include race, color, religion, national origin, sex, age, marital status, sexual orientation, disability or veteran status or any other characteristic protected by federal, state, or local law in locations where PSEG employs individuals.

As an employee of PSEG you should be aware that during storm restoration efforts, you may be required to perform functions outside of your routine duties and on a schedule that may be different from normal operations.

PSEG’s drug and alcohol testing program includes pre-employment testing, testing for cause, and post-incident/accident testing. For employees in federally regulated roles (including positions covered by USDOT, PHMSA, or NRC regulations), this also includes random testing. All drug and alcohol testing for federally regulated roles is inclusive of marijuana. Employees who transfer into a federally regulated role are subject to drug and alcohol testing, inclusive of marijuana.

PSEG employees must apply for jobs internally through emPower which can be accessed through sharepoint.pseg.com (https://sharepoint.pseg.com/Pages/Home.aspx) by clicking on the emPower icon, then selecting careers. This site ( https://jobs.pseg.com/ ) is strictly for candidates who are not currently PSEG employees, with the exception of PSEG employees who do not have company email addresses.

PSEG is committed to providing reasonable accommodations to individuals with disabilities. If you have a disability and need assistance applying for a position, please call 973-430-3845 or email accommodations@pseg.com.

If you need to request a reasonable accommodation to perform the essential functions of the job, email accommodations@pseg.com . Any information provided regarding a disability will be kept strictly confidential and will not be shared with anyone involved in making a hiring decision.

ADDITIONAL EEO/AA INFORMATION (Click link below)

Know your Rights: Workplace Discrimination is Illegal (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf)

Pay Transparency Nondiscrimination Provision

Diversity at PSEG: Equal Opportunity Employer

PSEG is an equal employment opportunity employer and makes employment decisions, including but not limited to, hiring, firing, promotion, demotion, training, and/or compensation, on the basis of merit. Employment decisions are based on an individual’s qualifications as they relate to the job under consideration. PSEG's policy prohibits unlawful discrimination based on sex (which includes pregnancy, childbirth, breastfeeding, or related medical conditions, the actual sex of the individual, or the gender identity or gender expression), race, color, religion, including religious dress practices and religious grooming practices, sexual orientation, national origin, ancestry, citizenship, marital status, familial status, age, physical disability, mental disability, medical condition, genetic information, protected veteran or military status, or any other consideration made unlawful by federal, state or local laws, ordinances, or regulations.

Need to request an accommodation?

If you have a disability and need assistance submitting your resume, applying for a position or registering for a test, please call 973-430-3845. Any information provided regarding a disability will be kept strictly confidential and will not be shared with anyone involved in making a hiring decision.

PSEG is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company and prohibits unlawful discrimination by any employee of the Company, including supervisors and co-workers.