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Austin Energy Public Information & Marketing Program Manager in Austin, Texas

Position Information

Posting Title Public Information & Marketing Program Manager

Job Requisition Number AE503607

Position Number 110085

Job Type Full-Time

Division Name Marketing Communications

Minimum Qualifications

Education and/or Equivalent Experience:

  • Graduation with a Bachelor’s degree from an accredited college or university with major coursework in Journalism, Marketing, Advertising, or related field plus six (6) years of work experience two (2) of which were in a lead or supervisory capacity.

  • A Master’s degree may substitute for two years of the required non-supervisory experience.

  • Experience may substitute for the education up to the maximum of four (4) years.

Licenses or Certifications:

  • None.

    Notes to Applicants

    Who we are: To meet Austin City Council goals, Austin Energy Corporate Communications serves the community by sharing public information, managing utility social media accounts, leading emergency communications work, fulfilling creative team requests, managing educational outreach and promoting energy efficiency, energy conservation, customer assistance programs, renewable energy, electric vehicle infrastructure, green buildings, sustainability, safety information, outage education, customer care information and more to residential and business audiences.

How this role fits into the department:

This Public Information and Marketing Program Manager leads the in-house, award-winning marketing strategy team. This position lets the candidate’s leadership, communications and marketing account management skills shine! In this role, our team member applies their experience and skill to manage marketing communications projects as well as a team of marketing account managers who plan, implement and measure integrated marketing communications work to reach utility and City of Austin goals.

This leader ensures brand consistency across the team, partners with the creative team, leads a variety of corporate marketing strategy initiatives, coaches team members, creates and manages organizational processes, authors content and is responsible for the full scope of supervisory responsibilities for the marketing strategy team. This team member also oversees, develops and tracks budget work. This position includes collaborating with other mid-level managers as well as executives across the organization to ensure operational goals are met via marketing support and strategies that focus on customer needs.

The Public Information and Marketing Program Manager plays a key leadership role in the following areas:

  • Leading, representing and advocating for a small team of marketing account managers as part of the Austin Energy Corporate Communications leadership team.

  • Guiding team marketing activities, ensuring appropriate organizational and marketing best practice context while promoting collaboration and co-marketing opportunities.

  • Monitoring responsible and strategic budget allocations/spending to protect public interests.

  • Ensuring brand consistency in creative and content development for messaging in paid, earned and owned channels.

  • Analyzing applicable industry and customer market research to help guide team activities and marketing strategies.

  • Communicating with management and executives to keep them apprised of marketing work, metrics and milestones.

  • Collaborating with team members across the organization to proactively identify and monitor communications priorities.

Why you want this job:

Do you like managing people and projects? Do people seek you out for marketing advice? Do you want new opportunities to innovate? Then you will like connecting with our marketing account managers, creative team, public information officers, community engagement staff and program teams who bring passion to their work and with a drive to help our community. The public service element of this work appeals to all team members as we demonstrate our care for Central Texans through our work each day and craft communications to meet their needs.

While you will not manage social media accounts, create graphic design elements, run media relations, hold a camera to produce video content, you will get to apply your expertise in other ways. We need a team member with marketing leadership and budget management experience to direct, guide and participate in the communications work of our team. We would love to find someone who with experience balancing vision and details, who values process and brand adherence, who nurtures professional relationships to accomplish great work and who leads with strategy and thoughtfulness.

Does this sound appealing to you? We hope so! We know the application is long – the City wants to be sure we carefully consider all applicants in our search for our new team member. Taking time to fill out the application helps all of us! Thank you for considering this amazing opportunity. We look forward to the possibility of meeting you.

Emergency Operations: This position is part of the Corporate Communications staff rotation for support during departmental emergency operations which requires nights and weekend work when emergency conditions are met. The chosen candidate will need to complete applicable FEMA training for this work upon hire.

Working with Austin Energy provides a number of health and welfare benefits such as low-cost medical, dental, vision, paid leave time, a highly competitive retirement plan, career development opportunities and more. Please click HERE (http://www.austintexas.gov/department/active-employee-benefits) for more information.

IMPORTANT INFORMATION :

WHEN COMPLETING THE CITY OF AUSTIN APPLICATION :

The City of Austin employment application is an official document; incomplete applications will not be considered. Please be sure that your application is a reflection of your entire work history. A detailed and complete employment application is required to help us better evaluate your qualifications and will be used to determine salary if you are selected for this position. Describe your specific experience for each position. Include all job duties, responsibilities, and employment dates. Please be sure that your application is a reflection of your entire work history.

This position does not allow for a resume or cover letter to be included. Only information on your employment application will be considered. You may use “N/A” for fields that are not applicable. Starting salary will be based on overall relevant experience from your employment application. Supplemental information or changes to your application will not be accepted after the job posting closes.

The responses to the supplemental questions must reference the employment history listed in the employment history section. Once the requisition has closed, the application cannot be changed to update work history, supplemental questions, or any other information.

We reserve the right to verify high school and college education for the top candidate(s).

If you have any questions regarding your City of Austin employment application, please use the official website of the City of Austin as reference. www.austintexas.gov

ASSESSMENTS : Candidates selected for interview(s) may be required to complete an assessment as part of the interview process.

TRAVEL : If you are selected for this position, and meet the Driver Safety Standards in the City of Austin Driver Safety Program, you may drive when necessary to multiple locations as part of your regular job duties. Otherwise, you are responsible for getting to and from these locations.

WORK HOURS : Work hours are generally 8am-5pm. Hybrid schedules will be considered in accordance with the City of Austin Flexible Work Arrangement policy. Shift may change according to departmental and event support needs. Work hours may occasionally after hours, holidays, and weekends. Additional hours may be required to work outside of regular schedule for events or emergency management operations.

VETERAN INTERVIEW PREFERENCE :

Military/Veterans must provide a copy of their DD214 verifying honorable discharge, at the time of initial interview to receive military/veteran interview preference.

CRIMINAL HISTORY BACKGROUND CHECK :

The top candidate will be subject to a minimum 7-year criminal history background check.

Pay Range

$35.04 – $44.67

Hours

Monday through Friday

8:00 a.m. to 5:00 p.m.

Work hours may occasionally after hours, holidays, and weekends. Additional hours may be required to work outside of regular schedule for events or emergency management operations.

Job Close Date 04/23/2024

Type of Posting External

Department Austin Energy

Regular/Temporary Regular

Grant Funded or Pooled Position Not Applicable

Category Professional

Location 4815 Mueller Blvd, Austin TX 78723; Hybrid

Preferred Qualifications

Preferred Experience:

  • Management or leadership experience – Ability to develop, guide and nurture crucial skill sets within the marketing strategy team (such as project management, integrated marketing communications best practices, measuring marketing success, budget management, interpersonal collaboration and brand adherence).

  • Integrated Marketing Communications – Experience in developing, leading, implementing and improving integrated marketing communications plans, initiatives and deliverables for B2C and B2B customers, including direct and traditional marketing, with an equity and inclusion lens.

  • Advertising – Knowledge of advertising best practices including the use of market research in the development of advertising campaigns. Experience in multi-channel (digital, print, out-of-home, broadcast, etc.) media planning, buying, measurement and tracking against goals.

  • Branding – Experience in the management of brand consistency for internal and outbound communications in paid, earned and owned channels and guiding that work in other team members.

  • Budgeting – Experience developing, managing, tracking and guiding budgets. Experience in ensuring team consistency and timeliness in budget work.

  • Analytics, Metrics and Market Research – Strong research and analytical experience in applying trend data and measuring media and marketing analytics. Knowledge of market segmentation and reporting on marketing campaign results. Experience leveraging audience demographics and psychographics to reach diverse audiences. Familiarity with Google Analytics as well as experience in analyzing and applying qualitative and quantitative data desired.

  • Marketing project management – The ability to independently manage multiple marketing projects and priorities to implement adopted marketing strategies in a detailed, deadline-driven and changing environment. PMP -certification a plus. Includes giving professional presentations to executives. Experience developing both quick-turn and long-range marketing and communications plans, projects and strategies.

  • Customer-focused writing and campaign development – Demonstrated ability to develop and author marketing campaign messaging and content as appropriate for multiple traditional and digital platforms, without the help of AI. Experience in writing customer-friendly, accessible messaging for a variety of channels based on research, marketing writing best practices and diversity lenses.

  • Industry experience – Experience creating, managing and measuring marketing plan-based work for an energy provider or electric utility, or for an agency supporting energy or electric utility stakeholders.

  • Ability to travel to more than one work location.

    Duties, Functions and Responsibilities

Essential duties and functions, pursuant to the Americans with Disabilities Act, may include the following. Other related duties may be assigned.

  • Develops corporate communications plans/strategies, policy development and implementation.

  • Reviews legislation and recommends changes.

  • Develops program budget and guidelines.

  • Develops and coordinate programs/projects.

  • Develops long-range business and marketing plans. Conducts market research.

  • Develops and implement procedures, policies and guidelines.

  • Designs, writes and edits publications for internal or external use.

  • Acts as official spokesperson for program or division (including crisis situations). Serves as liaison for department with various agencies, other city departments, city council, and other city government officials, private businesses, outside vendors, community leaders, community groups, and the general public. Serves as point of contact for city departments.

  • Conducts public education programs and presentations. Writes and follow-up on news releases.

  • Participates in bidding processes/negotiate contracts.

Responsibilities- Supervision and/or Leadership Exercised:

  • Responsible for the full range of supervisory activities including selection, training, evaluation, counseling and recommendation for dismissal.

Manages two major programs or one major program and one supervisor; or manages two supervisors.

Knowledge, Skills and Abilities

Must possess required knowledge, skills, abilities, and experience and be able to explain and demonstrate, with or without reasonable accommodations, that the essential functions of the job can be performed.

  • Knowledge of public information, marketing, public relations, media relations and public involvement programs.

  • Knowledge of the functions and organization of municipal government, to include the relationships between departments, divisions and agencies.

  • Knowledge of the principles associated with the role of meeting the necessary standards of customer service.

  • Knowledge of fiscal planning and budget preparation.

  • Knowledge of supervisory and managerial techniques and methods.

  • Skill in oral and written communication.

  • Skill in handling multiple tasks and prioritizing.

  • Skill in using computers and related software.

  • Skill in data analysis and problem solving.

  • Skill in planning and organizing.

  • Ability to interpret policies and guidelines. .

  • Ability to develop, coordinate and implement programs.

  • Ability to work with frequent interruptions and changes in priorities.

  • Ability to establish and maintain good working relationships with other City employees and the public.

    Criminal Background Investigation This position has been approved for a Criminal Background Investigation.

    EEO/ADA

The City of Austin is committed to compliance with the Americans with Disabilities Act. If you require reasonable accommodation during the application process or have a question regarding an essential job function, please call (512) 974-3210 or Texas Relay by dialing 7-1-1.

The City of Austin will not discriminate against any applicant or employee based on race, creed, color, national origin, sex, gender identity, age, religion, veteran status, disability, or sexual orientation. In addition, the City will not discriminate in employment decisions on the basis of an individual’s AIDS , AIDS Related Complex, or HIV status; nor will the City discriminate against individuals who are perceived to be at risk of HIV infection, or who associate with individuals who are believed to be at risk.

Supplemental Questions

Required fields are indicated with an asterisk (*).

    • The minimum qualifications of this position are Graduation with a Bachelor's degree from an accredited college or university with major coursework in Journalism, Marketing, Advertising, or related field plus six (6) years of work experience two (2) of which were in a lead or supervisory capacity. A Master's degree may substitute for two years of the required non-supervisory experience. Experience may substitute for the education up to the maximum of four (4) years. Do you meet this requirement?
  • Yes

  • No

    • Please describe how you meet the minimum qualifications referenced above. Detail how you meet the educational requirements (if applicable), account for the years of related experience (if applicable), and explain any substitutions of experience for education, or vice-versa (if applicable).

(Open Ended Question)

    • Describe your experience in developing and improving integrated marketing communications plans that include research, strategy, tactics, media plan and metrics measurement to reach B2C and B2B customers in paid, earned and owned channels, using actual professional experiences that you have driven.

(Open Ended Question)

    • Describe your experience leading, supervising and managing marketing teams. How many did you supervise and for how long?

(Open Ended Question)

    • Describe your experience developing and managing budgets and related guidelines.

(Open Ended Question)

    • Detail your experience with media buying and advertising planning/placement across multiple traditional, out-of-home, broadcast and digital channels.

(Open Ended Question)

    • Describe your experience marketing energy or electric utility-related solutions or products to residential and/or commercial audiences in multiple communications channels.

(Open Ended Question)

    • Do you have the ability to travel to multiple sites as part of the regular job duties?
  • Yes

  • No

    • This position requires a criminal background check. By selecting the following, you are acknowledging that you understand if you are selected as a top candidate for this position, you will need a successful CBI to be hired.
  • Yes

    Optional & Required Documents

    Required Documents

    Optional Documents

    Contact City of Austin Employment Services

    Office: 512-974-3210

    Privacy Notice (https://www.austintexas.gov/page/privacy-policy)

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