Southern Company Content Strategist in Atlanta, Georgia
The Content Strategist develops and analyzes performance of creative content that engages our audiences online and executes and optimizes content deliverables across the project life cycle.
Creating written content for georgiapower.com and other corporate communication-owned channels to inspire and engage our core audiences
Developing content strategy based on business objectives and the end user’s needs
Overseeing content requirements and creating deliverables across the project life cycle
Conducting content audits, analyzing content performance and conducting gap analysis to identify opportunities for better UX or personalization
Creating and maintaining editorial calendars, writing style guides, metadata frameworks and overseeing website content architecture and migration plans for the integration of new content
Detail-oriented with solid writing, editing and proofreading skills across different mediums
Ability to develop a clear strategy for inspiring and engaging audiences
Ability to tell our brand story in a way that resonates with our audiences, builds trust, and evokes action
Analytical nature and ability to make decisions based on insights, metrics and well-reasoned analysis
Firm understanding of user experience and journey, SEO, SEM and personalization tools (Adobe Target)
Strong design sensibility
Strategic planning and project management experience
Knowledge of content management systems (Adobe Experience Manager is a plus) and basic understanding of web publishing
Degree in Communication, Marketing, Journalism or relevant field
Subject to the Georgia Power Company Smoke Free Workplace Policy: You must be free from all tobacco products (including but not limited to cigarettes, cigars, pipes, chew, snuff, patch and/or gum), at least six months prior to applying for this position.
Georgia Power is an investor-owned, tax-paying utility that serves 2.4 million customers in all but four of Georgia's 159 counties. The largest of four electric utilities that make up Southern Company, Georgia Power, has been providing electricity to Georgia for more than a century at rates well below the national average. With 4.4 million customers and more than 42,000 megawatts of generating capacity, Atlanta-based Southern Company (NYSE: SO) is the premier energy company serving the Southeast. A leading U.S. producer of electricity, Southern Company owns Alabama Power, Georgia Power, Gulf Power, Mississippi Power, Southern Nuclear, Southern Power, SouthernLINC Wireless and Southern Telecom. Southern Company also has a growing competitive generation company. Southern Company brands are known for excellent customer service, high reliability and retail electric prices below the national average. Southern Company is consistently listed among the top U.S. electric service providers in customer satisfaction by the American Customer Satisfaction Index (ACSI).
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibitLIed by law.
Job Type: Standard
Primary Location: Georgia-Metro Atlanta-Atlanta
Operating Company: Georgia Power Company
Job Type: Standard
Travel (Up to...): No
Georgia Power Headquarters - 241 Ralph McGill Blvd. NE (241ATLANTA)
241 Ralph McGill Blvd. NE
Req ID: GPC2006185