Southern Company Analyst,Marketing in Atlanta, Georgia

Analyst,Marketing

Description

About Southern Company Gas

Southern Company Gas is a wholly owned subsidiary of Atlanta-based Southern Company (NYSE:SO), America’s premier energy company. Southern Company Gas serves approximately 4.5 million natural gas utility customers through its regulated distribution companies in seven states and more than 1 million retail customers through its companies that market natural gas and related home services. Other nonutility businesses include asset management for natural gas wholesale customers and ownership and operation of natural gas storage facilities. For more information, visit Southern Company Gas at southerncompanygas.com .

The purpose of this position is to identify and conduct analytic activities to support all of AGL’s local distribution company’s, including market segmentation, forecasting, CRM/data analysis, modeling and financial reporting to assist sales, marketing and other business units with project/program planning or strategic decision-making.

Functional Expertise:

  • Identifies, tracks and forecasts patterns in residential, commercial and industrial customer base for all franchises to include customer counts, new meters, margin, consumption, marketing program costs and ROI, and leading indicators of customer activity.

  • Supports Marketing & Sales Management in identifying new customers, markets and applications for natural gas and assesses the business impact of those implications.

  • Uses analytic models to segment customers to determine optimum product offerings, messaging, channels and programs to achieve highest ROI.

  • Develops forecast models to help predict outcomes of marketing programs.

  • Perform data analysis, compile and distribute reports on customer growth, attrition and margin performance; make recommendations and findings and report to management.

  • Use external data sources to supplement internal sources of data for CRM/database analysis and segmentation.

  • Coordinate ad hoc requests for data analysis and market feasibility models.

  • Responsible for the forecasting of customer growth and attrition with the use of statistical modeling software.

  • Prepare variance analysis on budget and forecast results.

  • Prepare monthly Marketing & Sales reports and responsible for compiling and maintaining cost, economic, and energy data.

  • Participate in special projects, as requested.

Business Acumen:

  • Apply industry, marketing, business and analytical knowledge to support marketing and strategy decisions.

  • Assists in identifying new markets and margin growth opportunities.

  • Serve as technical and consultative resource on market research studies.

Engagement:

  • Build strong working relationships with Marketing Team and cross-functional departments to provide effective analytic resources and methodologies for measurement, tracking and verification of sales/marketing programs and results.

Driving Results:

  • Track and report on marketing program effectiveness, including response rates, conversion rates and ROI.

  • Conduct post-campaign segmentation analysis to refine segmentation criteria for continual improvement of results in marketing strategies.

Qualifications:

Education, Certifications/Licenses:

Required :

  • Bachelor’s Degree in marketing, statistics, business or related field, or equivalent combination of education and experience.

Related Work Experience:

Required:

  • Bachelor’s degree or equivalent with 2 years of experience or a combination of education and experience

Preferred :

  • 3-4 years of experience in marketing, market research, statistics, business or related field.

Specific Skills & Knowledge:

Required:

  • Strong analytical skills and ability to contribute to planning and strategic thinking.

  • Ability to develop and execute projects with minimal supervision.

  • Excellent organizational, time management and project management skills.

  • Ability to work well in a team environment.

  • Experience in Microsoft Excel and with Data Management

Preferred :

  • Proficient with statistical modeling software (SAS, SPSS) and Advanced Microsoft office skills (MS Word, Excel, Access, and PowerPoint)

W orking Conditions/Physical Requirements:

  • The incumbent works in an office environment.

  • Infrequent traveler (0-5%)

About Southern Company

Southern Company (NYSE: SO) is America's premier energy company, with 44,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million electric and gas utility customers through its subsidiaries. The company provides clean, safe, reliable and affordable energy through electric utilities in four states, natural gas distribution utilities in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications. Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top utilities in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at www.southerncompany.com at http://www.southerncompany.com/ .

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

#LI

Job Type: Standard

Primary Location: Georgia-Metro Atlanta-Atlanta

Operating Company: Southern Company Gas

Job Type: Standard

Travel (Up to...): No

Work Location(s):

AGLR Corporate Office - 10 Peachtree Place NE (10AtlantaCODE)

10 Peachtree Place NE

Atlanta, 30309

Req ID: GAS2000358